The Formula To Becoming a Top 1% Data Analyst

Luke SJ Howard
10 min readApr 22, 2023

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Hello and welcome! As a data specialist with 8 years of experience in the field, I’ve worked on multiple contracts, consulted with various enterprise clients, and now at the top of consultancies as a technical lead. Today, I want to talk to you about how to be in the top 1% of data analysts from the point of view of someone who was a data analyst through the majority of their career and now looks to employ and empower them and help them grow in their careers.

First, it’s essential to understand that being a top data analyst goes beyond just having the technical skills to manipulate and analyze data. While technical skills are essential, they’re not the only things that matter. The best data analysts also have excellent communication skills, the ability to think critically, and a knack for problem-solving.

So, what skills do you need to be a top data analyst? Here are a few key ones:

Technical Skills

Strong technical skills are necessary for any data analyst who wants to excel in their career. A deep understanding of programming languages like Advanced SQL (Incl CTE and Case Pivot) and Excel is essential for data manipulation, analysis, and interpretation. In addition to these foundational skills, it’s also essential to be proficient in data visualization tools such as Tableau or Power BI. These tools enable analysts to create compelling visualizations that make complex data easy to understand.

It’s equally important to apply these skills in a business context and communicate your findings effectively to stakeholders.

To become proficient in these technical skills, many online courses and resources are available, ranging from beginner to advanced levels. I strongly recommend Maven Analytics as it covers all the technical skills I expect a top 1% analyst to know. It’s important to continuously practice and apply these skills to real-world problems to improve your proficiency and build a portfolio of work that demonstrates your abilities.

In addition to technical skills, it’s also crucial to have a strong understanding of data architecture and management principles. That might seem like overkill, but remember; this article is about being in the top 1% of analysts. So this involves knowledge of data warehouses, data lakes, and data governance, which are critical components of modern data management systems. Understanding the different components of data architecture can help you better manage and structure data, ultimately leading to better data analysis and decision-making. Maven Analytics does not cover this at the time of writing this article. However, the principles learned in the Maven Analytics MySQL Specialist pathway set an analyst up very nicely with transferable skills that will be used in a platform like Snowflake or other platforms.

Strong technical skills are the first step towards becoming a top data analyst. It’s equally important to apply these skills in a business context and communicate your findings effectively to stakeholders. In my experience, the most successful data analysts can effectively balance technical proficiency with strong communication and business acumen.

Analytical Thinking

Critical thinking is a fundamental skill for any data analyst, but it’s especially important for those who aspire to be in the top 1%. The ability to think critically and solve complex problems separates good analysts from great ones. In a world where data is increasingly complex and overwhelming, cutting through the noise and identifying patterns and trends is invaluable.

When presented with a data set, it’s essential to understand what questions need to be answered and what insights can be gained from the data that will support the business objectives.

One key aspect of critical thinking for data analysts is the ability to ask the right questions. When presented with a data set, it’s essential to understand what questions need to be answered and what insights can be gained from the data. This requires a deep understanding of the business context and identifying the key metrics that matter to the organization. This is where a business glossary becomes important, written by the client and yourself, which educates you on how their business operates.

Another important aspect of critical thinking is the ability to analyze data in a structured and systematic way. That involves breaking down complex problems into smaller, more manageable pieces and using data analysis tools to identify patterns and trends. It also involves identifying and troubleshooting errors or anomalies in the data, perhaps with advanced Excel skills, and adjusting your analysis accordingly when it is represented in Power BI.

Finally, to be in the top 1% of data analysts, you need to be able to translate your insights into actionable recommendations. This means not only understanding the business context but also being able to communicate your findings effectively to stakeholders. You need to present your insights in a way that is easy to understand, and decision-makers can act upon that.

In conclusion, critical thinking is a fundamental skill for any data analyst, but to be in the top 1%, you must dig deep into the data, identify patterns and trends, and make actionable recommendations based on your findings. This requires a deep understanding of the business context, strong technical skills, and the ability to communicate effectively with stakeholders.

Communication Skills

Communication is critical for any data analyst, as it’s essential to effectively convey your findings to stakeholders. As an analyst, it’s your responsibility to make the data accessible to technical and non-technical audiences. To do this effectively, you need to be able to tell a story with the data.

Focus on using plain language to explain your insights in a way that is easy to understand.

One key component of effective communication as an analyst is data visualization. Creating compelling visualizations that convey insights intuitively is essential to help stakeholders understand the data. Tools like Tableau, Power BI, and Excel can help you create dynamic visualizations that make it easy for stakeholders to interact with the data and understand the insights.

Another important aspect of communication is using clear language to explain your findings. Avoid using technical jargon or acronyms that stakeholders may not be familiar with. Instead, focus on using plain language to explain your insights in a way that is easy to understand.

Finally, tailoring your communication style to a specific audience is important. Technical stakeholders may be more interested in the technical details of your analysis, while non-technical stakeholders, like the C-suite or Board of Directors, may be more interested in the high-level insights and implications for the business. Understanding the specific needs of your audience and tailoring your communication style to meet those needs is critical to effective communication as an analyst.

In conclusion, effective communication is essential for any data analyst, and the ability to communicate findings to both technical and non-technical stakeholders is crucial. The use of data visualization and clear language is key to conveying insights in an accessible way, and tailoring your communication style to meet the specific needs of your audience is critical to effective communication as an analyst.

Business Acumen

To be a top data analyst, it’s crucial to have a deep understanding of the business context in which you are operating. This means clearly understanding the organization’s goals, priorities, and challenges. It’s not enough to simply analyze data in isolation; you need to be able to relate your findings to the broader business context and define how your output links throughout the business.

One key aspect of understanding the business context is having a deep understanding of the organization’s goals. This means understanding what the organization tries to achieve and how your work as an analyst contributes to those goals. For example, if the organization aims to increase sales, your analysis should focus on identifying opportunities to improve sales performance.

Top data analysts have a deep understanding of the business context in which they are operating.

Another important aspect of understanding the business context is identifying the key performance indicators (KPIs) that matter to the organization. KPIs are critical to the organisation’s success and are used to measure progress towards specific goals. Understanding the KPIs that matter to the organization can help you focus your analysis and identify opportunities for improvement.

Finally, understanding the business context means communicating your findings in a way that resonates with stakeholders. This means relating your analysis to the organization’s goals and priorities and using clear and concise language to convey your insights. By doing so, you can help stakeholders understand the impact of your analysis on the broader organization and help drive decision-making.

In conclusion, top data analysts deeply understand the business context in which they operate. This means understanding the organization’s goals, identifying the key performance indicators that matter, and communicating findings in a way that resonates with stakeholders. Doing so can help drive business outcomes and become a valuable asset to your organization.

If you’re looking to position yourself as a top data analyst to employers and clients, a few key strategies can help you stand out from the crowd. Here are some tips:

Build a Portfolio

Building a portfolio of projects that showcase your skills is an excellent way to differentiate yourself as a top data analyst. A portfolio of projects demonstrates your ability to apply your technical skills to real-world problems, and showcases your ability to tell a story with data. If I wanted to hire you, I need to know you can do the job before I can put you in front of clients representing my firm.

When presenting your portfolio to potential employers or clients, be sure to focus on the business outcomes of your work.

When building your portfolio, focus on selecting projects that highlight your strengths as a data analyst. For example, if you’re particularly skilled at data visualization, include projects that showcase your ability to create compelling charts and graphs that convey complex data in an intuitive way.

Additionally, be sure to choose projects that are relevant to the industry or industries you want to work in. For example, if you’re interested in the healthcare industry, include projects that focus on healthcare data, such as analyzing patient data or identifying trends in medical costs.

When presenting your portfolio to potential employers or clients, be sure to focus on the business outcomes of your work. Explain how your analysis contributed to the success of the organization or how it helped to identify areas for improvement. This helps to demonstrate your ability to think critically and identify insights that drive business value.

In conclusion, building a portfolio of projects that showcase your skills is an excellent way to differentiate yourself as a top data analyst. Choose projects that highlight your strengths as a data analyst and are relevant to the industry or industries you want to work in. Be sure to focus on the business outcomes of your work when presenting your portfolio to potential employers or clients, highlighting how your analysis contributed to the success of the organization.

Stay Up-to-Date

Staying up-to-date with the latest industry trends and technologies is critical for any data analyst who wants to be a top performer. The field of data analytics is constantly evolving, with new tools and techniques emerging all the time. To stay competitive, it’s important to stay on top of these trends and technologies and continuously update your skills.

One of the best ways to stay up-to-date is to attend industry conferences and events. These events provide an opportunity to learn about the latest trends and technologies, network with other data professionals, and gain insights from experts in the field. Conferences also offer opportunities to attend workshops and training sessions, which can be a great way to develop new skills and stay on top of industry best practices.

By staying on top of the latest developments in the field, you can differentiate yourself as a top data analyst and stay ahead of the curve.

In addition to attending conferences, it’s also important to read industry blogs and publications to stay informed. There are many blogs and online publications that cover topics related to data analytics, including new tools and techniques, case studies, and industry trends. Reading these publications can help you stay informed about the latest developments in the field and can provide inspiration for new projects and approaches.

Finally, networking with other data professionals can be a great way to stay up-to-date and gain insights from others in the field. Joining online communities or attending local meetups can be a great way to connect with other data professionals and share ideas and best practices. Networking can also be a great way to learn about new job opportunities or to identify potential collaborators for projects.

In conclusion, staying up-to-date with the latest industry trends and technologies is essential for any data analyst who wants to be a top performer. Attending conferences, reading industry blogs, and networking with other data professionals are all effective strategies for staying informed and continuously updating your skills. By staying on top of the latest developments in the field, you can differentiate yourself as a top data analyst and stay ahead of the curve.

Be a Consultant

To be a top 1% data analyst, it’s important to position yourself as more than just a “report generator.” Instead, you should aim to become a consultant who can help businesses solve complex problems with data. This means not only analyzing data, but also providing actionable insights and recommendations that drive business outcomes.

One way to position yourself as a consultant is to focus on understanding the business context in which you are operating. This means understanding the goals and priorities of the organization and using data to identify opportunities for growth and improvement. By demonstrating your understanding of the business context and your ability to provide insights that drive business outcomes, you can differentiate yourself from other data analysts who may be more focused on generating reports.

Remember that being a consultant is to provide a range of options and then explain which one you recommend the client choose.

Another key aspect of positioning yourself as a consultant is to develop strong communication skills. As a consultant, you need to be able to communicate your findings in a way that resonates with stakeholders and drives action. This means using clear and concise language, creating compelling visualizations, and tailoring your communication style to the specific audience.

Finally, to position yourself as a consultant, it’s important to be able to provide actionable recommendations that drive business outcomes. This means not only analyzing data, but also understanding the implications of your findings and providing recommendations that help the organization achieve its goals. By doing so, you can demonstrate your value as a data analyst and differentiate yourself from others in the field.

In conclusion, to be in the top 1% of data analysts, it’s important to position yourself as a consultant who can help businesses solve complex problems with data. This means understanding the business context, developing strong communication skills, and providing actionable recommendations that drive business outcomes. By leveraging the right tools, building a portfolio, and positioning yourself as a consultant, you can differentiate yourself from the crowd and become a top data analyst.

Good luck on your journey! Be sure to follow me on LinkedIn. You can find me here: https://www.linkedin.com/in/lukesjhoward/

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Luke SJ Howard

Helping Data Analysts Become Data Engineers | Business Intelligence | SQL + PowerBI |